Most flyers get binned within the hour. We made ours small enough to live in a book instead.
Most flyers have a very short life. Handed over, glanced at, folded once, then binned.
So when we designed our new one, we started from a different question. Not "what should it say" but "where does it end up?"
The answer we landed on: in a book.
The new flyer is sized to work as a bookmark. Long and narrow, sturdy enough to survive being shoved into a paperback, and printed on stock that does not curl the first time you close the cover on it.
That one decision changes everything about how long it lasts. A flyer in a pocket lives for an hour. A bookmark lives for as long as it takes you to finish the book, and then it moves to the next one.
Bad ideas make a great Cheeky rug.
That is the line, and we mean it. Some of the best pieces that have come out of our workshops started as something the person was slightly embarrassed to admit they wanted to make. A football crest. A cartoon character. An inside joke that only three people understand.
Nobody has ever finished one of those and wished they had made something more tasteful instead.
Cheeky Studio London tufting workshop bookmark showing Standard and Grand rug options, prices and booking QR code
We kept it deliberately spare. No stock photography, no long list of services, no QR code taking up half the space. Just the line, the studio name, and where to find us.
Restraint is easier to talk about than to do. There is always a temptation to add one more thing. We took things away instead, right up until it stopped working, and then put one back.
They are sitting by the door at D009 Tradestars, 415 Wick Lane. Take one when you are next in for a workshop, or when you are just passing through Hackney Wick and fancy a look at the yarn wall.
Bring a book to put it in.
